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ABOUT BOOKER
MEET BOOKER NOE, THE VISIONARY BEHIND BOOKER'S BOURBON
“FRED, MAKE SURE THEY DON’T MESS WITH MY BOOKER’S”
In 1987, Booker Noe, Jim Beam Great Grandson and Master Distiller, introduced his own signature bourbon, Booker's True Barrel Bourbon. Inspired by a 200-year-old tradition of sipping whiskey straight-from-the-barrel, Booker's Bourbon was created as the ultimate holiday gift for Booker's special friends. It was so well received that Booker decided to make this formerly private stock available to bourbon lovers.
Fred Noe, son of Booker Noe, distiller of Beam Bourbons, and great-grandson of the legendary Jim Beam, personally samples each barrel of Booker's Bourbon and decides when it's ready. The complexity provided by this straight-from-the-barrel bourbon makes Booker's the rarest, absolute best bourbon you'll ever taste.
IT’S READY WHEN IT’S READY
We release a few batches every year. Each varies in age and proof because reaching
Booker’s standards is a mix of art, science and Mother Nature. It tells us when it’s ready,
and then we’ll let you know.
BOOKER’S® RARE UNCUT & UNFILTERED BOURBON
Booker’s® Bourbon is a rare barrel-strength bourbon, bottled uncut and unfiltered. But you obviously know a good bit about bourbon, because you don’t end up here by mistake. We don’t advertise. We don’t do social media. We just do bourbon.
We focus on the sweet spot. The center of the rackhouse where the temperature and humidity stars align to create the deepest and most intense flavors. Once it’s aged to perfection, which always varies, the liquid is bottled uncut and unfiltered. We don’t add, we don’t water down, and we don’t apologize for it. For some people, it may be too much. But for true bourbon fans, it’s probably the best ever.
