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LABEL INSPIRATION
He would spend days experimenting at the distillery, tinkering with the distilling process and different grain mixtures.
In particular, Dad saw the difficult, temperamental rye grain as a challenge – small, but tricky to work with – and he never backed down from a challenge. So, in 2003, he went big and laid down barrels of a rye whiskey in his favorite rack house – creating the first ever Booker’s Rye Whiskey.
When you take one sip of Booker’s Rye, you’ll agree that it is Big Time all the way – the first of its kind, uncut, unfiltered, and big in flavor, just how Dad liked it. Barreled as a small batch late in Dad’s life, Booker’s Big Time Rye is a rare, limited-edition rye whiskey that won’t come around again any time soon.
With an intense flavor profile and pronounced, well-balanced notes of wood and oak, it’s more than worthy of being called “Booker’s,” and I’m proud to release it in his honor this May.”
MASTER DISTILLER NOTES
Made from some of the last barrels Booker Noe ever laid down, Booker’s Rye is the first rye whiskey from the brand.
Like all batches of Booker’s, it was selected by Fred Noe to ensure it upholds the qualities and standards that Booker Noe envisioned for this very special release, and it was selected with the following characteristics:
Booker’s Rye is culled from barrels aged in one of Booker Noe’s favorite rack house
Booker’s Rye has an intense flavor profile with pronounced, well-balanced notes of wood and oak from the longer aging process. The deep amber liquid offers a complex aroma with spicy notes from the rye in the mash bill. This uncut rye has a big bold flavor, but is not overpowering. It can be enjoyed neat or on the rocks.