Hand-dipped. One at a time. Every time.
UNCUT & UNFILTERED BUT NEVER UNDERAGE
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LABEL INSPIRATION
Fred Noe - Beam Family 7th Generation Master Distiller
It’s a nod to my dad Booker Noe’s love of American football, which eventually became a whole family affair, especially during the holiday season.
Dad was a big guy – standing 6 feet 4 inches tall and close to 300 pounds. He was quick for his size and strong from working as a farm hand growing up, so he played both tackle and kicker in his high school days. Dad was even talented enough to practice with the football team when he attended the University of Kentucky. Although he never made a college career of it, some people thought he could’ve been pretty good if he did.
Years later, when my son Freddie came along and started to show interest in playing football, Dad would set up goal posts for him in the backyard. Countless hours we spent kicking and throwing the football around, and when we weren’t, we were watching our favorite team on TV (or any good game, really).
Anyone who knew Dad knew his love of football, and it’s safe to say he made it a true Noe family tradition. I hope you enjoy this latest batch alongside close family and friends.
MASTER DISTILLER NOTES
This batch of Booker’s has a beautiful color that previews the complexity you will experience when you stick your nose into the glass for the first time. The brown sweets come through with some slight vanilla notes. The taste is big and bold, and this batch is bottled straight from the barrel - just the way all Booker’s batches have been since Dad created his namesake brand more than 30 years ago. The finish is long and warm.
This will be a great batch to enjoy as the temperatures start to drop a little and you’re watching your favorite football teams this season
The batch is made up of barrels from two production dates that were aged in five different rackhouse locations.
The breakdown of barrel storage for Booker’s Pigskin Batch is as follows:
14% came from the 6th floor of 7-story warehouse L
15% came from the 6th floor of 9-story warehouse H
27% came from the 5th floor of 7-story warehouse M
32% came from the 4th floor of 7-story warehouse X
12% came from the 5th floor of 7-story warehouse Z
