Hand-dipped. One at a time. Every time.
UNCUT & UNFILTERED BUT NEVER UNDERAGE
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LABEL INSPIRATION
Fred Noe - Beam Family 7th Generation Master Distiller
This batch is named in honor of Ronnie Land, a longtime employee at the Jim Beam Clermont and Boston, K.Y. plants, when my dad, Booker Noe, was master distiller.
Ronnie was always known to shoot straight with Dad, and Dad put a lot of trust in him because of that. Ronnie was responsible for keeping inventory of aging barrels, a key part of the bourbon-making process. Back then, we had to track barrel quantities and locations by hand – no computers for that! – and Ronnie knew it all by heart. He also knew exactly where Dad preferred to store his namesake Booker’s barrels and, in time, he was trusted to prepare the samples for Dad to evaluate for the next batch.
Once, Ronnie sent me home with a box of small Booker’s samples for Dad to taste. When Dad saw the samples, he said they weren’t big enough to get a proper sense of the whiskey, so what did Ronnie do? He went back into the warehouses and prepared samples that were notably bigger! Dad was more than pleased and that became the standard sample size Ronnie gave us from then on – and still the size that Freddie and I use today!
Dad always had final sign off when it came to his Booker’s Bourbon, but he knew he was working with barrels that met his standards when they were under Ronnie’s watchful eye.
Dad valued Ronnie’s dedication, work ethic and honesty and, because of this, he would be proud to honor Ronnie with a batch of his own. I hope you enjoy a glass alongside close family and friends.
MASTER DISTILLER NOTES
This batch has a nice color and a rich vanilla aroma with hints of brown spice that you can enjoy even before your first sip. The whiskey has a sweet taste that comes from the time spent aging in our unique Kentucky climate. It was a brisk, cold day when I selected this batch, but the warm and pleasant finish make it an ideal pour as we leave behind these cooler months
I know my father would be so proud to name this batch after Ronnie, as he was sure to make Booker’s just like Dad wanted.
The batch is made up of four production dates that were aged in five different warehouses.
The breakdown of barrel storage for Booker’s “Ronnie’s Batch” is as follows:
4% came from the 3rd floor of 7-story warehouse 5
7% came from the 4th floor of 9-story warehouse D
15% came from the 5th floor of 7-story warehouse 1
26% came from the 5th floor of 7-story warehouse Q
48% came from the 5th floor of 7-story warehouse Z
